Since its inception in 1932, SOCO, the “Société de vente d’Objets en Cuir Ouvré”, has embodied the essence of western style with unmatched authenticity. Known for its unique blend of tradition and modernity, the brand captivated the global market in the 80s and 90s and continues to do so today thanks to a carefully orchestrated renaissance.
Materials: Exceptional Leather
Leather is at the heart of every SOCO creation. Selected in Italy for its quality and durability, this leather is carefully crafted to create pieces that are both robust and elegant. The leathers used by SOCO are tanned to preserve their suppleness and natural texture, ensuring a patina that becomes more beautiful over time.
Topstitching and Notching: The Art of Detail
Topstitching and notching are distinctive elements of SOCO products, demonstrating exceptional craftsmanship. Topstitching adds a touch of solidity, reinforcing the seams while providing an aesthetic dimension. Their western design is reminiscent of the American West and the detail of cowboy boots. Notching, meanwhile, is a finishing technique that consists of creating serrated edges on the leather, emphasizing the unique character of each piece. These two techniques reinforce the western image of SOCO creations.
Metalwork: A Western Accent
Metalwork pieces are carefully selected to complement the design of SOCO bags. Brass or silver snaps, buckles and rivets are precisely integrated, providing not only an aesthetic touch but also increased functionality. These metal elements evoke the western world, recalling horse harnesses and cowboy accessories, while being modernized to match current fashion standards.
Handcrafted Embroidery: An Extra Dimension
In 2022, SOCO introduced a new element in its creations: artisanal embroideries. Made by a group of Portuguese grandmothers, each embroidery is unique and reflects a rich artisanal tradition. These patterns enhance the bags with a personal and authentic touch.
The embroideries, integrated into the leather with perfect mastery, bring an additional dimension to SOCO's creations. They evoke the floral patterns and arabesques found on the clothing and accessories of the pioneers of the American West, while adapting to a modern and luxurious context.
A Perfect Fusion of Heritage and Innovation
SOCO stands out in the crowded premium handbag market by merging western design elements with contemporary craftsmanship. Each customizable bag tells a unique story of craftsmanship passed down from generation to generation and a constant desire to innovate.
By combining premium Italian leather, intricate stitching, notching, sturdy metalwork and handcrafted embroidery, SOCO creates pieces that are more than just fashion accessories: they are timeless works of art, rooted in a rich heritage and propelled into the future.
Today, SOCO continues to embody the western spirit with a subtle modernity, offering its customers creations that combine tradition, quality and originality. It is this natural western DNA, enriched by contemporary artisanal touches, that makes SOCO a unique and resolutely timeless brand.
