Skip to content

Search

Cart

  Product image
  • :

Subtotal:
Tax included. Shipping calculated at checkout.
View cart
Your cart is empty

In the world of fashion, some traditions are perpetuated, reinvented and blended with innovation. At SOCO, this union between heritage and modernity finds its most beautiful expression in our artisanal embroideries, created by hand by a group of Portuguese grandmothers, and inspired by the timeless aesthetics of the western.


The Art of Embroidery: Between Tradition and Modernity

Embroidery has always been an art form that tells a story. Often, it is used to convey cultural and heritage narratives. In the western style, embroidery is omnipresent: from cowboy shirts to horse saddles, it has crossed the decades to become a strong signature. This refined craft, combining precision and delicacy, expresses both strength and elegance, two values ​​dear to SOCO.

Our embroideries are not simply decorative ornaments; they are evidence of meticulous craftsmanship. Each SOCO bag becomes a unique piece thanks to these hand-embroidered patterns that add a poetic dimension to our cowboy-chic style. Made from original designs created in collaboration with our craftswomen, these embroideries reflect our commitment to honoring tradition while offering modern and bold creations.


The Western: An Inspiration That Continues

Western style, at the crossroads of adventure, freedom and audacity, has always fascinated the world of fashion. Its symbols – leather boots, massive belt buckles, fringes – are all representations of a free and wild lifestyle. At SOCO, we have chosen to infuse this energy into our collections. Our bags, through their shapes and details, evoke this spirit of adventure and travel.

Embroidery brings an authentic and nostalgic touch to our creations. It reminds us of wide open spaces, dusty roads and stories of intrepid cowboys. But above all, it underlines our artisanal approach and the importance we give to details.


The Exclusivity of Craftsmanship

In a world where everything moves fast, where objects are mass-produced, embroidery represents a return to the roots. Each stitch, each thread used is the fruit of patient and passionate work. When you wear a SOCO bag decorated with embroidery, you wear much more than a fashion accessory. You wear a story, a connection between past and present, and above all, a commitment to sustainable craftsmanship.

Our collaboration with Portuguese grandmothers is at the heart of this approach. They bring a unique touch to each bag, with embroidery that varies from one model to another. This singularity makes each piece a real treasure, a tribute to western fashion, which still endures and inspires today.



At SOCO, embroidery is much more than a detail. It is the symbol of traditional know-how that is part of modernity. It celebrates the soul of the western while adapting to today's bold and free woman. By wearing our embroidered creations, you are doing much more than adopting a fashionable accessory: you are participating in the history of an art that spans time and cultures and continues to make us dream.

Language

Language

Country/region

Country/region