Paris, France – June 26, 2024 – SOCO, the iconic Parisian fashion brand founded in 1932, proudly announces the launch of its latest marketing campaign, “Monuments Historiques de Paris,” which creatively combines the brand’s rich heritage with cutting-edge AI technology. The campaign features stunning images of iconic Parisian statues, brought to life while holding SOCO’s latest handbag collections.
The campaign captures the essence of SOCO’s Parisian roots, blending historical significance with modern innovation. Using advanced AI technology, SOCO transformed classic statues located across Paris, representing them with the brand’s elegantly designed handbags. This visually striking campaign pays homage to the city’s cultural landmarks while showcasing SOCO’s commitment to timeless style and contemporary fashion.
“Our new campaign celebrates SOCO’s Parisian heritage,” said Marie Pandrau, SOCO’s Creative Director. “By embedding our handbags in the hands of these historic landmarks, we create a dialogue between the past and the present. It’s a reminder that great style transcends time and continues to inspire.”
Since its founding in 1932, SOCO has been synonymous with Parisian chic, renowned for its exquisite designs and impeccable quality. The “Monuments Historiques de Paris” campaign highlights not only the brand’s enduring elegance, but also its innovative spirit, seamlessly merging tradition and modernity.
The images will be featured across SOCO’s social media platforms, its website, as well as in select print publications, inviting both long-time fans and new customers to experience the brand’s unique blend of history and haute couture.
For more information on the campaign and to view the collection, visit https://soco.fr and follow @soco_paris_1932 on social media.
About SOCO: SOCO is a Parisian fashion house founded in 1932, renowned for its timeless designs, superior craftsmanship and commitment to luxury. Drawing inspiration from its rich heritage and the vibrant culture of Paris, SOCO continues to set the standard for elegance and style in the fashion industry.
