Since its creation in 1932, SOCO, initially known as the “Original Leather Object Sales Company”, has left its mark on the fashion industry with its unique style combining cowboy and western influences. After decades of international success in the 80s and 90s, SOCO returns to the forefront in 2022, led by the Maries Mignon, two sisters-in-law with diverse backgrounds in fashion and law. Here is the fascinating story of this renaissance and what sets SOCO apart in the contemporary premium and luxury handbag market.
A Legacy of Over 90 Years
What makes SOCO a truly unique brand is its rich heritage. Founded over 90 years ago, SOCO has always captured the essence of authentic western style, while remaining in tune with modern trends.
A Revival Driven by Tradition and Modernity
The relaunch of SOCO in 2022 is a perfect blend of heritage and modernity. The Marie Mignon have been able to breathe new life into the brand while respecting its deep roots. With a clear vision and a shared passion for western style, they have redefined what it means to be a niche brand in the luxury handbag industry.
Unique and Functional Products
The use of premium Italian leathers and 100% European manufacturing demonstrate the brand's commitment to quality and craftsmanship. Each bag is carefully numbered and customizable, offering each customer a truly unique piece. SOCO's new product range reflects this fusion of tradition and innovation. Among the flagship creations, we find:
- The Multi-function Tote: Designed to be both stylish and functional, this tote can hold a computer and is made of bi-material, perfect for active life.
- The Shoulder Bag: With its adjustable straps and organized compartments, it is ideal for everyday use.
- The Versatile Banana: Offering different ways of wearing, it is suitable for all occasions.
These products embody the essence of western style while meeting contemporary consumer needs.
A Commitment to Local Crafts
One of the most notable aspects of SOCO's relaunch is the collaboration with a group of Portuguese grandmothers, who hand create unique embroidery for bags and accessories. This initiative not only supports local artisans, but also adds an authentic and personal touch to each product.
A Distinctive Brand in a Saturated Market
In the premium and luxury handbag market, SOCO stands out for its authentic approach and inimitable style. While many brands try to keep up with current trends, SOCO stays true to its roots while incorporating modern elements, creating a timeless aesthetic.
SOCO's rebirth is much more than just a return to the market. It is a tribute to its rich heritage and a demonstration of its ability to evolve with the times without losing its unique identity. Thanks to the initiative of Marie Mignon and their innovative vision, SOCO continues to captivate and inspire, proving that western style still has a prominent place in the world of contemporary fashion.
Discover the new SOCO collection, where each bag tells a story of exceptional craftsmanship and timeless style.
A Legacy of Over 90 Years
What makes SOCO a truly unique brand is its rich heritage. Founded over 90 years ago, SOCO has always captured the essence of authentic western style, while remaining in tune with modern trends.
A Revival Driven by Tradition and Modernity
The relaunch of SOCO in 2022 is a perfect blend of heritage and modernity. The Marie Mignon have been able to breathe new life into the brand while respecting its deep roots. With a clear vision and a shared passion for western style, they have redefined what it means to be a niche brand in the luxury handbag industry.
Unique and Functional Products
The use of premium Italian leathers and 100% European manufacturing demonstrate the brand's commitment to quality and craftsmanship. Each bag is carefully numbered and customizable, offering each customer a truly unique piece. SOCO's new product range reflects this fusion of tradition and innovation. Among the flagship creations, we find:
- The Multi-function Tote: Designed to be both stylish and functional, this tote can hold a computer and is made of bi-material, perfect for active life.
- The Shoulder Bag: With its adjustable straps and organized compartments, it is ideal for everyday use.
- The Versatile Banana: Offering different ways of wearing, it is suitable for all occasions.
These products embody the essence of western style while meeting contemporary consumer needs.
A Commitment to Local Crafts
One of the most notable aspects of SOCO's relaunch is the collaboration with a group of Portuguese grandmothers, who hand create unique embroidery for bags and accessories. This initiative not only supports local artisans, but also adds an authentic and personal touch to each product.
A Distinctive Brand in a Saturated Market
In the premium and luxury handbag market, SOCO stands out for its authentic approach and inimitable style. While many brands try to keep up with current trends, SOCO stays true to its roots while incorporating modern elements, creating a timeless aesthetic.
SOCO's rebirth is much more than just a return to the market. It is a tribute to its rich heritage and a demonstration of its ability to evolve with the times without losing its unique identity. Thanks to the initiative of Marie Mignon and their innovative vision, SOCO continues to captivate and inspire, proving that western style still has a prominent place in the world of contemporary fashion.
Discover the new SOCO collection, where each bag tells a story of exceptional craftsmanship and timeless style.
