At SOCO, we have always been driven by the desire to create accessories that capture both heritage and modernity. It is in this spirit that we initiated a bold and inspiring collaboration with the Portuguese grandmothers of Fermenta, women as rock'n roll as they are passionate, who live life to the fullest. Their slogan, “Old is the New Young”, perfectly sums up our approach: like them, we believe in the return of authentic values and know-how, while celebrating the vintage and western style that is making a strong comeback today. Together, we are reinventing the SOCO style, where each detail tells a story from yesterday that resonates today.
Unique Embroideries: The Heart of Western Style and a Signature Interior
The embroideries, hand-sewn by these inspiring grandmothers, are not mere ornaments; they are a statement of boldness and authenticity. In the Western tradition, embroideries occupy an essential place, adorning clothing and accessories to reflect a free, adventurous and resolutely unique spirit. By integrating this dimension into the interior of our bags, we perpetuate this homage to Western culture. Each SOCO bag thus becomes a unique piece, where the interior embroidery – visible only to its owner – is like a secret garden, a nod to this rock'n roll freedom of spirit and this attachment to traditions.
These Portuguese grandmothers infuse each embroidery with their bold vision of life, their love for craftsmanship and their unique understanding of the art of living. The details of each seam are an invitation to slow down, appreciate each element and celebrate the western style, synonymous with freedom and character. Thanks to them, our bags have a special cachet, a symbol of authenticity where each embroidery is both a work of art and a personal imprint of these women who push the boundaries of time.
The Lovers' Handkerchief: A Tradition Revisited for the Contemporary Western
Inspired by the Portuguese lovers' handkerchief tradition, this collection brings a rock twist to this old-fashioned custom, where young women embroidered handkerchiefs to express their feelings. The patterns – hearts, flowers, and sweet words – often bore small errors, making each piece unique and authentic. We integrate this aesthetic into our bags to remind us that imperfection is an art form, that each embroidery tells a story. This detail echoes the western spirit, where raw and personalized pieces express the freedom and personality of those who wear them.
A Commitment to Craftsmanship and Rock'n Roll Style
Through this collaboration, SOCO and the grandmothers of Fermenta celebrate craftsmanship and authenticity in a rock'n roll spirit. We believe that true fashion is that which does not follow ephemeral trends, but draws on timeless traditions and reinvents them for today. Like the western style that is making a comeback, each embroidery on our bags is a nod to the past, while being part of a resolutely contemporary approach.
Wearing a SOCO bag is much more than a fashion choice: it is embracing a lifestyle, an attachment to the values of authenticity, character and independence. Thanks to the embroidery of our Portuguese grandmothers, our bags are a tribute to free spirits and those passionate about life, just like these women who, while celebrating their roots, are true icons of modernity.
